Serta iComfort Mattresses
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Today, Serta is #1 mattress manufacturer in the United States and one of the most recognized home furnishing brands in the marketplace. Serta is a privately held company, owned by 6 licensees and represented by 23 manufacturing facilities in the U.S. and four in Canada. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products.
National Bedding Company, LLC (NBC) is the largest shareholder of Serta, Inc. and the largest of the 6 Serta, Inc. licensees, with 18 manufacturing plants in the United States and 3 in Canada. Headquartered in Hoffman Estates, IL, the state-of-the-art NBC headquarters provides critical services to all of Serta’s licensees including product development, national brand building and marketing programs and national account management.mattress warehouse sale Indianapolis Indiana
National Bedding Company is owned and managed by Serta Simmons Bedding, LLC, which also owns Simmons Bedding Company (SBC). NBC has primary responsibility for its competing brands of Serta®, including Perfect Sleeper®, iComfort®, iSeries®, Perfect Day®, Sertapedic® and its portfolio of licensed products while SBC is responsible for its competing brands of Beautyrest®, Beautyrest Black®, ComforPedic® and BeautySleep®.
Under Serta Simmons Bedding’s leadership, NBC and SBC compete in the marketplace, but work together where joint activities will achieve efficiencies, enhance sales or provide better products and services to customers.